Discover what 2,052 UK adults think about energy costs, climate goals, and corporate responsibility in Wattstor’s latest report.
Our 2024 research reveals the key concerns and expectations shaping the national conversation — from the growing demand for renewable energy solutions to calls for stronger corporate accountability. The findings offer valuable guidance for businesses and policymakers aiming to lead the UK’s transition to a cleaner, more resilient energy future.
As the UK pushes forward on its journey toward sustainability, Wattstor set out to understand UK public opinion on energy, exploring what truly matters to people as the energy landscape evolves. The results send a clear message: consumers want collective action, affordable power, and long-term commitment from organisations.
For businesses, this represents both a challenge and an opportunity — to invest in renewable energy, build trust, and create lasting value. At Wattstor, we believe these insights can drive meaningful change, helping companies address energy concerns, meet expectations, and make real progress toward a net-zero economy.
Wattstor Research Summary:
- The research was carried out online between 24th October 2024 and 28th October 2024
- The sample comprised 2,052 UK adults
- All research conducted adheres to the UK Market Research Society (MRS) code of conduct (2023)
- All research processes comply with the DPA (2018)
Do you think the UK is on track to reach its 2050 net zero target for greenhouse emissions?
What did respondents hope would be announced prior to the Autumn Budget?
How far do you agree with the following statements about renewable energy and business?
It is important to me that the businesses I buy from take sustainability and renewable energy seriously
How far do you agree with the following statements about renewable energy and business?
I don’t think UK businesses are doing enough to help towards net zero
How far do you agree with the following statements about renewable energy and business?
Businesses should be held responsible by government for failing to take sustainability and renewable energy seriously
How much responsibility should be placed on businesses when it comes to the UK reaching its net zero target?
Of the below options, which are you worried about as we head into winter?
Key Takeaways
Our research gauges the expectations UK consumers have when it comes to businesses and net zero. While many companies are already taking it seriously, the results of our survey show that more can be done, particularly when the public believes that businesses should be taking a leading role in the UK’s decarbonisation journey.
That said, this research highlights a clear commercial imperative for doing so. Consumers want to buy from responsible businesses and have said that it is a key consideration when choosing where they spend their money.
For those businesses that have capacity for an onsite renewable energy system, it therefore not only makes environmental sense. It makes commercial and reputational sense too.
Wattstor is committed to helping businesses transition to renewable energy while reducing costs and carbon emissions. By enabling enterprises to generate and store energy at the point of use, Wattstor’s innovative solutions create a clear advantage. They offer a pathway to greater energy resilience, lower electricity costs, and a reduced carbon footprint.
Interested to learn more? Email us at [email protected].
Need help? Visit our Wattstor Customer Support Portal.
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