Welcome to our “Meet the Team” series, where we shine a spotlight on the people driving Wattstor’s success. In this edition, we introduce Amy Wilson, Chief Marketing Officer at Wattstor. With a background in environmental science and over a decade of experience in sustainability and energy innovation, Amy brings a unique blend of marketing expertise and passion for clean energy. Having worked with organisations such as Forum for the Future and the Carbon Trust before joining Wattstor, she has dedicated her career to helping businesses transition toward a more sustainable future. In this interview, Amy shares her professional journey, what makes Wattstor special, and why collaboration and innovation are key to accelerating the clean energy transition.
Tell us a bit about your career, what brought you to Wattstor, and your journey to being here today
Essentially, it’s a combination of a passion for sustainability and a background in marketing.
I studied Environmental Science at university. And then when I moved to London around 10-12 years ago, I had an amazing opportunity to work for Forum for the Future, an international organisation that helps companies deal with the big challenge of net zero: how do we move our businesses towards a sustainable future? I later worked for the Carbon Trust, focussed on communication challenges related to carbon accounting and footprinting.
A small step sideways later, to Kiwi Power, where I was super lucky to work with Stephan Marty, who is now the CEO of Wattstor. When Stephan moved over to Wattstor, I eventually came on board and joined him. I’ve been here for the last couple of years, and it’s been a great ride.
What’s so special about Wattstor as a company?
In a nutshell, it’s the people. I get to work with brilliant, inspiring people here in London, in Munich and in Brno in the Czech Republic.
The thing that combines and unites us all – our engineers, designers, analysts – is that we’re problem solvers with an entrepreneurial mindset.
Tell us about Wattstor’s customers
We work with businesses, but the best way to describe them are companies in the missing middle.
They are mid-size businesses that are too large to be protected by consumer regulation, yet too small to have in-house energy teams that look after their energy strategy, energy procurement. They really are at the whim of the market, and that’s where we can add most value.
What is Price Protect, and what challenges does it solve?
The first major challenge our customers face is the ridiculously high cost of electricity. For businesses right across Europe, and in particular in the UK, businesses are paying four times more than the US and 50% more than France. Businesses are really, really struggling with a really high cost.
In addition, it’s not just really expensive, it’s really variable. Price volatility is a huge issue for companies, again, right across Europe. You can see energy prices go from 2,000 euros per MWh to negative numbers within the space of a few hours. Not only are they dealing with high prices, they’re dealing with variability and for a CFO running one of these mid-size companies, it’s very difficult to predict and to pay for this huge cost of energy.
The third key challenge that underpins everything is the need to decarbonise. When we’re looking to 2050, across the next 25 years, if you want your company to exist within that timeframe, you need to be thinking about net zero. How are you taking your operations to a sustainable net zero scenario within that timeframe?
This is why we came up with Price Protect, because it answers all of the challenges above with a renewable electricity tariff that gives a price cap for their electricity. It gives predictability and peace of mind for CFOs, it gives the heads of sustainability a clear way to reduce carbon emissions on site, and essentially helps the whole company to grow.
Can you tell us about Wattstor’s mission and where the company is heading next?
We’ve got pretty ambitious aims and we talk about ourselves as a next generation energy company. We know that the future of energy is already radically different from the scenario we all grew up with, where centralised energy from big fossil fuel power plants dominated the energy mix. Wattstor is here to help ensure that companies can steer safely towards a fully electric, renewable future. One where energy is produced, consumed, generated and stored locally. In order to enable that, you need smart technology to be able to store energy at times when it’s produced, and then used at times when you need it.
Amy, you’re the driving force behind Wattstor’s marketing team. What do you get up to outside of work?
As soon as I’m not in the office, I like to be outside, just walking, hiking, getting some fresh air. Maybe doing a bit of cycling, but generally being outside.
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